Social Media & Digital Marketing (Thessaloniki)
Free
About this course
Join our free online Social Media & Digital Marketing course in Thessaloniki!
The course is not available. See HERE the available courses!
A Social Media specialist/manager is responsible for planning, implementing, managing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. Their goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
The course aims to educate beneficiary participants on creating high-end content for the most widely used social media platforms so as to gain an advanced understanding of social media marketing basics.
- Language: Greek / English
- Total Duration: 45 hours
- Duration / Class: 4 hours
- Online
CONTENT OF THEMATIC UNIT: Social Media & Digital Marketing (42 hours)
- Consumer Behavior
- Customer Loyalty Programs
- Pricing Strategy
- Customer Relationship Management (CRM)
- Promotional Tools
- Marketing Communication Models
- Social Media Marketing
- Meta Campaigns
- Google Analytics
- SEO
- Google My Business
CONTENT OF THEMATIC UNIT: Professional Skills (3 hours)
- Job search, job retention, and career development techniques
- Basic personal and interpersonal professional skills
- Creation of a personalized CV
- Interview preparation and full support
Learning Outcomes
Upon successful completion of the training, participants will be able to:
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Familiarize themselves with the basic techniques of marketing
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Effectively use the tools and techniques that comprise the broad field of marketing
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Design, develop, and implement a comprehensive digital marketing strategy
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Develop an effective sales plan using modern marketing tools and techniques
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Successfully engage with the growing population of internet users
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Gain specialized knowledge necessary to apply modern tools for planning and implementing promotional campaigns and advertising via the Internet and social media, to achieve optimal visibility
Absences
A maximum of 2 absences is allowed to receive the certificate.