Social Media & Digital Marketing
The course aims to improve participants’ skills in a real work environment through strategic thinking, hands-on practice, and creative exercises. The program combines learning digital tools, studying successful examples, and working on real projects.
This program is for:
- Professionals who already have a business or commercial activity
- Freelancers, creators, or sellers who want to attract customers through social media
- Marketing staff in small businesses who want practical techniques and better results
- People who use social media without a clear strategy and want to turn it into an effective tool
This course is not available.
Language
Taught in Greek
Duration
Total of 47 Hours
Start Date
June, 2026
Teaching Method
Online
Social Media & Digital Marketing
After completing the program, participants will be able to:
- Understand the marketing funnel and create content for each stage (Awareness, Consideration, Action)
- Plan a complete content strategy with clear goals and themes
- Manage Instagram and Facebook professionally (bio, grid, Reels, captions)
- Create strong hooks, calls-to-action, and captions that increase engagement and sales
- Build a personal brand with a consistent tone and communication style
- Write targeted posts (awareness, value, sales) with clear purpose
- Understand how email marketing works with social media for customer growth and conversions
- Use basic SEO (keywords, captions, hashtags) to reach more people
- Plan and present a small social media campaign with timeline, messages, and goals
Professional Skills
- Job search and job retention techniques
- Basic personal and communication skills for work
- Creating a personal CV
- Interview preparation and support
