Sales Techniques
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Sales representatives are responsible for selling a company’s products or services through explaining how a product works or what services are available. They provide sales materials such as brochures or pamphlets, creates sales leads and follows up with new customers. A sales representative can work in a wide variety of industries, such as telecommunications, automobile, pharmaceutical, retail, insurance or financial services, to name a few.
The course will help the participants learn how to better understand customers’ needs, enhance communication with clients, provide effective feedback and improve client interactions. The participants will gain the ability to make a successful sales presentation, one where the clients understand them and focus on the most important points.
- Language: Greek
- Total Duration: 40 hours
- Duration / Class: 3 hours
- Classes per week (approx.): 3
Course Syllabus
- The Marketing & Sales Principles
- Business Etiquette in Greece
- Business Ethics of the Salesman
- Market Analysis – Macro-preparation
- Targets – Strategies – SWOT Analysis
- Sales Key Performance Indicators
- The Sales Process
- The Sales Contact Micro-preparation
- The Sales Communication
- Needs Identification
- Sales Presentation Skills
- The handling of the Objections
- Sales Closing
- Customer Care Principles
- Complaints Handling
- Sales Time Management
- Telephone Sales and Customer Support
Potential Job Placements
- Customer Service
- Telesales
- Customer relation support
- Sales, market research and public relations professionals
- Store salespersons
- Itinerant seller and seller in open – air markets
- Cashier and ticket officer
- Vendor
- Sales, Marketing and Developing Manager