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Social Media & Digital Marketing

Social Media & Digital Marketing

Free
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Social Media & Digital Marketing vocational training course

About this course

Join our free Social Media & Digital Marketing course

 

A Social Media specialist/manager is responsible for planning, implementing, managing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. Their goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

 

The course aims to educate beneficiary participants on creating high-end content for the most widely used social media platforms so as to gain an advanced understanding of social media marketing basics.

  • Language: GR / EN
  • Total Duration: 45 hours
  • Duration / Class: 3 hours
  • Classes per week (approx.): 2

Potential Job Placements

  • Social media coordinator/manager/specialist
  • Community manager
  • Content creator/manager
  • Digital Account Manager
  • Digital Marketing Assistant
  • Social content manager
  • Advertising and social media accounts manager

Soft Skills

  • Excellent writing skills
  • Analytical thinking
  • Excellent communication skills
  • Attention to detail
  • Multi-tasking skills
  • Knowledge on customer service

Hard Skills

  • Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, Pinterest, Youtube)
  • Excellent knowledge of Greek and/or English
  • Excellent knowledge of Windows or MAC OS
  • Excellent knowledge of Microsoft Office